If you ask a hundred executives what CSR means, you’ll get a hundred different answers.

For some, it’s writing a check. For others, it’s volunteering at a food bank or reducing plastic in the supply chain. And while each of these actions matters, corporate social responsibility — when done right — is much more than a list of good deeds.

CSR is a business imperative. It’s about aligning your values with your voice, your brand with your behavior, and your bottom line with your community.

I’ve spent my career in both corporate boardrooms and community classrooms. Whether managing national campaigns for brands like Kraft Heinz, Nestlé, and McDonald’s, or serving as the Manager of CSR at Highmark Wholecare, I’ve seen firsthand how CSR can drive real, measurable change — not just for the people a company serves, but for the company itself.

At Highmark Wholecare, we created the Farm-to-Family program — a multi-county initiative that brought more than 115,000 pounds of fresh produce to 6,000+ families in underserved communities across Pennsylvania. These events weren’t just food drops. We hosted them at local schools, paired them with health screenings and Medicaid renewal assistance, and used them to build relationships rooted in trust and dignitySapos_Projects.

This is what meaningful CSR looks like: not marketing fluff or one-off sponsorships, but long-term partnerships that create health equity, strengthen families, and build community.

And I bring that same philosophy to the work I do at Sapos Communications.

Here, we help companies turn intention into impact. We build CSR strategies that are culturally relevant, community-informed, and communications-powered. Our approach blends storytelling, stakeholder engagement, and media strategy to elevate purpose in a way that matters to your customers — and your leadership team.

Some highlights from my past work include:

• Launching McDelivery with Uber Eats for McDonald’s, helping drive a new line of business that reshaped customer convenienceSapos_Projects.

• Elevating Nestlé’s Very Best in Youth program, which recognized outstanding young leaders across the U.S. and generated national media attentionSapos_Projects.

• Supporting vulnerable populations at Highmark through CSR partnerships focused on aging-in-place, caregiver support, and preventive careSapos_Projects.

But beyond the headlines, my mission is simple: to help organizations become better neighbors, better partners, and better stewards of the communities they serve.

If your brand is looking to lead with purpose, I invite you to join me. Let’s build something meaningful — together.