True innovation in fast food isn’t about tech — it’s about removing friction from everyday lives.

For decades, McDonald’s was defined by drive-thrus and dine-ins. But in a post-mobile, post-app world, consumers wanted food on demand — at home, at work, wherever they were.

How do you scale a new delivery channel across a legacy system of 9,000+ restaurants, align operations with Uber Eats, and build buzz in pilot markets — all without alienating loyal customers or franchisees?

I helped launch McDelivery, crafting the go-to-market plan, regional PR and media relations, and co-branded content. Within 90 days, orders exceeded projections by 18%, proving delivery wasn’t just viable — it was vital.

Media deliverables include:

• Press Release: Uber and McDonald’s to Drive Delivery Growth with Long-Term Global Strategic Partnership

• Television: ‘McDelivery’ launches in Pittsburgh, bringing McDonald’s to your door

• Press Materials: McDonald’s Unveils Free McDelivery Collection

Return on Innovation

Foundation for what became a multi-billion-dollar business unit. McDelivery is now a global offering, proving that when fast food adapts to real life, everyone wins.