If you’re asking, “Are we ready for a CSR program?”—you’re already ahead of the curve.

Too often, companies rush to launch corporate social responsibility efforts for optics, or nonprofits pursue partnerships without a plan. The result? Missed impact, misalignment, and missed opportunity.

After decades leading CSR strategy inside brands like Highmark Wholecare, Kraft Heinz, and McDonald’s—and now guiding organizations through Sapos Communications—I’ve seen what readiness really looks like.

Here’s how you know you’re ready to launch—or join—a CSR program that delivers lasting value:

If You’re a Company:

1. Your values are clear—and public.
You know what your company stands for, and it aligns with how you operate. CSR won’t be performative—it will be purposeful.

2. Leadership is on board.
CSR isn’t just a marketing function—it’s an enterprise commitment. Executive buy-in signals true readiness.

3. You know your “why.”
Are you focused on food insecurity? Health equity? Workforce development? You’ve identified where your brand can make the biggest impact.

4. You’re willing to engage—not just donate.
You’re looking for volunteer opportunities, employee participation, and community partnerships—not just check-writing.

5. You have the people or partners to run it.
Whether it’s in-house or outsourced, someone must own strategy, execution, and measurement. CSR doesn’t run itself.

If You’re a Nonprofit or Community Partner:

1. You can clearly communicate your mission and impact.
You’ve got a compelling one-pager, a case for support, and stories that resonate.

2. Your goals align with a company’s focus.
The best partnerships are built on shared purpose, not just shared geography.

3. You offer opportunities beyond the donation.
Volunteer days, co-hosted events, joint storytelling—these are the hallmarks of strong CSR collaboration.

4. You track your outcomes.
CSR partners need to report results. You should be able to share how their support moved the needle.

5. You’re easy to work with.
Responsive. Professional. Collaborative. These traits matter just as much as your mission.

Still not sure?

Readiness doesn’t mean perfection. It means alignment, intention, and a willingness to build something better—together.

At Sapos Communications, we help both companies and communities assess their CSR readiness and chart a path from purpose to impact.

Let’s talk about what readiness looks like for you.

– Judy